Ju-Ju-Be BFF Diaper Bag with Twins

I was provided with a Ju-Ju-Be BFF diaper bag, in exchange for an honest review. Ju-Ju-Be has not influenced, nor reviewed this post prior to going live. Keep up with Ju-Ju-Be on Facebook and Twitter.

I’m not kidding when I tell you that I have struggled to find the right diaper bag to use with my boys. During pregnancy, when I registered, I picked out a large bag. It worked, for a little while.

Then I moved to a single cross-strap backpack. It was a much better solution, but it still wasn’t a great fit.

Both bags had the same problem: If I had to leave the house, and carry both boys at the same time, I struggled to keep the diaper bag on my shoulder, or back. It would fall, then the boys would begin to slip, and I’d look like the worst twin mother walking out of the house.

Not to mention storage…

The first diaper bag, more in the traditional style, was okay. But using it when they were brand new babies, I couldn’t fit everything I really needed. It didn’t have the space for me to be organized, and getting one item from the bag could easily turn the entire thing in to a huge mess.

The backpack was better, but it lacked the right kind of storage for everything.

Okay, putting aside the diaper bag thought for a moment…

I’m not the mom that carries a purse, and a diaper bag. Have you seen moms do this? No offense to you moms that can do this but I always look at them and think “yeah, you really needed another thing to carry!”

With Zadey, and even now, if I need a diaper bag for my kid, it is also my purse. And now, with twins, that means I need to not only have enough room for all the things they need, but the things I need as well.

So what diaper bag do I have now?


Ju-Ju-Be BFF Diaper Bag

I just received a diaper bag from Ju-Ju-Be, the BFF bag. Honestly, I debated between this bag and the Be Prepared. And, I’d still love to have the Be Prepared bag (because I have a minor obsession with diaper bags, and purses!). But, I went with the BFF for one single reason.

It can be carried as a backpack, as an option.

That may not be important to some moms. It probably wouldn’t have been important to me with Zadey. But, I often carry the boys out of the house together. And I’m a leave with everything kind of girl. I hate taking multiple trips in and out of the house just to get everything in the car.

Having a diaper bag that I can use as a backpack allows me to grab everything, at once, and leave the house.

Of course, this isn’t the only feature that I really like about the Ju-Ju-Be BFF diaper bag. There are others, but I’ll get to those…

Ju-Ju-Be BFF Diaper Bag Features

Ju-Ju-Be did not miss a beat with details in really making this bag the ultimate diaper bag for moms!

  • Machine Washable
  • Teflon Treated Outside
  • Agion Antimicrobial Treated
  • Mommy Pocket with Sunglasses Protector, Key Clip, and Pockets
  • 3M Insulated Pockets on Sides
  • Metal Hardware Feet on Bottom
  • Memory Foam Changing Pad
  • Back Pocket Crumb Drain
  • 3 Ways to Carry the Bag (backpack, messenger [strap included], and top handle)
  • 20 Different Pattern Options

Have a look at this quick, awesome video from Ju-Ju-Be highlighting the BFF’s features.

What’s inside my diaper bag?


I’ve been told that I’m kind of a minimal packer. When Zadey was a baby I probably wasn’t, but as time goes on you begin to realize that you don’t have to carry as much. By the time you have a second (and third, as it may be), you realize you need even less. So, I’m careful about what I take with me. Here’s what my diaper bag looks like for a full day out:

  • 10 Diapers
  • Package of Wipes
  • Changing Pad
  • 6 Bottles
  • Vaseline
  • A&D Ointment
  • Two Extra Outfits (one for each kid)
  • Two Bibs
  • Small Snacks
  • Two Small Bowls (for eating out)
  • Diaper Trash Bags
  • My Wallet
  • Hand Lotion
  • Chapstick

If we’ll only be gone for a couple of hours, I don’t take this much. Usually there are less diapers, I don’t worry about packing their bowls (unless we plan on eating out), I don’t take as many bottles, and I may or may not take an extra outfit each — depending on what the weather looks like. If we’re going out for a quick trip, I grab two bottles, my wallet, and go (because I also keep wipes, and a couple of diapers in my car).

Normally I would say that loading this stuff in my diaper bag is a fine art of stuffing and shoving. But, that really is not the case with my Ju-Ju-Be BFF. The pockets all seem to be in the right places, and there’s enough to keep the bag organized and everything handy. Here’s a peek at how I pack my diaper bag:


Finally, to finish off packing my bag, I add in the diapers, wipes, and bowls. This fills the middle space. And, there are two ways to add these items:


I use the method on the right. For me this seems to keep everything very handy, and I don’t have to wrestle with the bowls for diaper changes. But again, the bowls aren’t always with me and I still prefer the method on the right so that I don’t have wrestle with all the diapers, to grab the wipes.

It’s also important for you to know that my boys wear a size 5 diaper. Those aren’t tiny diapers in there, which gives you an idea to the height and length of this bag.

If I were to have a complaint, especially using this bag for twins, it would be this: The side pockets, to carry bottles are awesome. But I do carefully squeeze in two standard Gerber bottles to get 6 bottles in the bag. If they gave it just a tiny bit more space, that would be helpful. However, I previously used the Playtex Nurser bottles for my boys, and if I was still using those, my bottle capacity would go to only 4, which would then mean this is not a full day trip bag.

Having said that, consider how you would pack this bag, and what I have that you may not. Smaller babies wouldn’t need little travel bowls. Removing those bowls would allow for more bottle space. Also, when my boys were younger and still on formula, I took fewer bottles and carried small formula dispensers which would get me through the day. You also may not need as many diapers, bibs, or snacks; considering all of that will allow you to see exactly how the Ju-Ju-Be will work for you, in many different configurations, for many different stages in your baby’s life.

Beyond the Diaper Bag

I was raving (because I really do love this bag) to my friend, Bobbie, and she had so many great points, that I want to share. Because, she made me really think about how and why we use diaper bags.

Long after the diapers are gone for kids, there are still so many reasons to carry a bag for them. And the Ju-Ju-Be BFF bag is perfect for those uses too. Our ideas include:

  • Clothes, for visits to a friend’s house
  • Packed toys and snacks for a day trip, or vacation
  • Perfect carry on for your “big kid”
  • Beach bag

Here’s a perfect example. We spent last Sunday in Chicago for the day. Being three hours from home, I left the house prepared with an extra change of clothes of all the kids, and car entertainment for Zadey. Had the BFF bag not been used for a diaper bag for my boys, I would have used it for all the extra changes of clothes, and Zadey’s little car toys. Instead, she brought her backpack.

Also, at almost 8 years old, Zadey always leaves the house with a little something for herself be it toys, an iPod, or just her favorite stuffed animals. In addition to carrying her own water bottle.

Use the Ju-Ju-Be BFF as a beach bag. When you’re time is done at the beach, and you’re heading off to change, use the included changing pad to step on while you change clothes, and keep your feet clean after brushing off the sand!

It takes years to go out of the need for a bag for your kids, and the Ju-Ju-Be BFF bag will grow with you for years to come.

Pricing & Purchasing


I have to be really honest with you here. The Ju-Ju-Be BFF diaper bag retails for $165 (at the time of this post). And initially, I really thought this was a high price. But, then I did some thinking about this and here’s the conclusion that I have come to…

With Zadey I carried a diaper bag for 3 years, and I’m sure I will do the same with the boys. I started this post telling you that the Ju-Ju-Be diaper bag is my third diaper bag and my boys are only a year old. I have already invested $70 in to diaper bags that did not work. That’s almost half the price of the Ju-Ju-Be BFF diaper bag!

Now that I have been using the Ju-Ju-Be, I can tell you, honestly, that it will last me the next couple of years and would certainly have lasted right from the start! And, as I said, I’m sure I’ll find uses for it long after I need it for a diaper bag (or maybe, just maybe, I’ll get to hold on to it for another baby). It is high quality, durable, and being machine washable, has everything to stand up to years of use and the price tag reflects that.

But, if you do the math, purchasing this Ju-Ju-Be bag, right from the start is just $55 per year, for three years of use. That’s less than what I have already spent on diapers bags. So, my point is, consider what you need to carry, how many kids you’ll be packing a diaper bag for, and how long you’ll be carrying a diaper bag. I’m sure then, the pros will outweigh the price.

Get it. For one kid, two kids or twins; you will not be disappointed.


  1. says

    I love Ju-Ju Be. I did a review on their bags almost a year ago and they are still one of my go to bags whenever we’re going on long trips. The quality is amazing!!

  2. says

    oh, i LOVED my ju-ju-be diaper bags!! i have a thing for bags so yes, i had several. brands, colors, styles.

    what you said about the cost- the bags that held up are the ones i would pass to friends or- i even have 2 i still use now and my little one’s 4 1/2 and long out of diapers! they are fabulous bags when you have to go someplace with kids :)

  3. says

    I love how there are so many pattern/color options! I was always very considerate on having a bag that my husband could carry around too that wasn’t overly feminine – those were hard to find 18 years ago!

  4. says

    After carrying a diaper bag for what seemed like forever with my kids, by the time my 4th came along the last thing I wanted was something that looked like a diaper bag. I LOVE that this bag looks like a purse but has the space and functionality of a diaper bag! Even now that my youngest is 3, I still need to carry an extra set of clothes for him, as well as snacks, boogie wipes, etc. This would be a great bag to have!

  5. says

    Wow what a thorough review. I carry a diaper bag and a purse because I don’t want to keep changing what’s in the diaper bag. I’d go out without my wallet or keys if I didn’t always have them in my purse. Even the diaper bag stays packed the same way for me, but then I don’t have to add in bottles since I breastfeed so I don’t have to add in something fresh each time.

    I love the separate areas of the Ju Ju Be and I love the name too!

  6. says

    I have a bag obsession too! We adopted all of our kids when they were older so we never had the diaper bag stage, but I can imagine how packed it gets. My twins are 7 and even though they can hold their own things, I end up carrying a purse the size of luggage to handle all the things they hand to me while we’re out and about! :)

  7. says

    It would have been nice if they had diaper bags like this when I needed them. It looks like a great alternative to the traditional diaper bag.

  8. kim says

    You pack very well. I guess you need to be organized too and I bet that diaper bags surely helps that. No more diaper bags for me, just a little lunch bag is all my liittle one needs. I love the look of the bag too.

  9. says

    Having a diaper bag that can be carried as a backpack is genius.

    I have flask shoulders, so the straps on all my bags and purses always slides off.
    So most of the time I have to pull the strap over my head and wear it cross over my breast. hehe.

  10. says

    WOW! I can’t believe all the stuff that fit in that bag! I have a Ju-Ju-Be bag, but it’s from the Earth Leather line and it really looks more like a purse. I absolutely love the lines from Ju-Ju-Be. It’s great quality!

  11. says

    I do love this bag! I love the room in it and the fact there are so many times you will use it AFTER the diapers. My kids being 9 and 12 are no longer in need of this type of bag, but I will tell you with the amount of diaper bags I went through with BOTH kids, I spent WAY more then $165 in diaper bags! WAY MORE!! I should have looked in to better options, but I wasn’t thinking about how long I would need the bag, the uses, the need for the bag to “grow” with us, instead I bought a new one at each milestone and anytime they go too dirty to carry. I would totally purchase this diaper bag as a baby shower gift! Hands down! I think this would be an amazing gift for parents to be, because it will last them until they are DONE with the diaper bag (for that child, or for that child and their future children). I LOVE LOVE that it’s machine washable!!

  12. Krissy says

    I have to agree. I love/loved my BFF for my first and even through the early stages on my twins lives. As my twins get older i find my BFF was better served as a car overflow bag…and is now retired and replaced by a be prepared. I use the HoboBe for daily use with the be prepared as car overflow. I just grab out what i need for each adventure without forgetting it in the house. I keep my extra diapers, changes of clothes for all three (winter thickness), snacks, empty bottles and sippy cups, jackets, first aid, and emergency diaper kit in a BeQuick in case I lose the one out of my hobobe. Almost 4 years in and they held up really well. I love that I could fit two medela 5-ounce bottles in an outside pocket of the BFF & BP.


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